Tag Archives: SIMC B

  • The challenges for Integrated Marketing Communication: My perspective at CQ 15


    Symbiosis Institute of Mass Communication Bangalore conducted a panel discussion on integrated marketing and communication (IMC) as part of their flagship event- Communication Quotient (CQ) 15. I was invited as part of the panel.

    I have been a long time watcher of IMC and I have never really understood how organizations can survive by not integrating all their communication. The truth unfortunately is that communication is often considered the realm of the branding or marketing teams and the rest of the organization is pretty clueless about what to communication, when and how.