Category Archives: Uncategorized

  • 3 reasons Why Thought Leadership is not about Googling content

    Rubhusocial Twitter Chat

    Recently I was invited to a guest at a twitter chat at #Rubhusocial a platform founded by @akathmadevi. The topic was thought leadership  and this is a topic I feel very strongly about. In the past I have led successful efforts with Wipro and IBM in the past and am using some of that experience to develop the first social media adoption research report for Dentists in India partnering with @Thedentaledu. The transcript of the chat can be found here

     

  • I turn 38

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    Thank you all for your wishes on the 38th Birthday. It was overwhelming to see the response and I received phone calls, SMSes, Whats App Messages, Facebook Messages, Tweets, Facebook Notifications among others. In all this melee I just received one card from Archana and Virika.

    Looks like old tech can still be used as a differentiated offering in our ultra connected modern world.

    Some thoughts on this wonderful day

  • How marketers run Las Vegas

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    Marketers run Las Vegas.

    No doubt about that but sis you know that Casinos are very well segmented based on their location ?

    Well the main casinos that we hear and see in movies work in drawing in tourists and gamblers to the mega resorts. With gambling, bars, shows and entertainment they continue to be the main draw and located very close to the read called the strip. This road actually sits outside the Las Vegas City Limits and is called Paradise City. The casinos are also well segmented in terms of rooms.  MGM for example has the Mandalay Bay, the Delano and the Luxor which is in the decreasing order of high rollers. As the hotels also double up as convention centres, they cater well to the cater hierarchy, trust you get my drift.

     

  • #Digihour Twitter chat with @Ganeshjacharya: From Internet to Digital

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    Yesterday I spent about an hour with good friend and marketer Ganesh Acharya. He was picking my brains on the past, present and the future of Digital Marketing. He has started a new platform called #digihour and its a one hour digital conversation with various experts. I think I was one of the first there so real honour to be there.

  • The challenges for Integrated Marketing Communication: My perspective at CQ 15

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    Symbiosis Institute of Mass Communication Bangalore conducted a panel discussion on integrated marketing and communication (IMC) as part of their flagship event- Communication Quotient (CQ) 15. I was invited as part of the panel.

    I have been a long time watcher of IMC and I have never really understood how organizations can survive by not integrating all their communication. The truth unfortunately is that communication is often considered the realm of the branding or marketing teams and the rest of the organization is pretty clueless about what to communication, when and how.

  • The challenges for Integrated Marketing Communication: My perspective at CQ 15

    http://drvikramvenkateswaran.com/wp-content/uploads/2015/01/bubble-222775_640-628x353.jpg

    Symbiosis Institute of Mass Communication Bangalore conducted a panel discussion on integrated marketing and communication (IMC) as part of their flagship event- Communication Quotient (CQ) 15. I was invited as part of the panel.

    I have been a long time watcher of IMC and I have never really understood how organizations can survive by not integrating all their communication. The truth unfortunately is that communication is often considered the realm of the branding or marketing teams and the rest of the organization is pretty clueless about what to communication, when and how.

  • How well do Organizations know their customers ?

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    Well that seems to be the burning question of the month.

    How much do organizations know about customers ? When I asked this question on my blog post on Desi Brand Strategy the response was interesting. Some people wrote in about their experiences with other service providers. The impression I got was that most brands decided to ignore their customers. A good example that a young lady spoke about was how PVR cinemas had continued to ignore her despite being a loyal customer.

  • Three things that we can learn from the ALS Ice Bucket Challenge ?

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    I call it the “Gangnam Style” of healthcare. Whether on Facebook or on You Tube the one phenomenon you cant get away from is the ALS Ice Bucket Challenge. ALS or Amyotrophic lateral sclerosis (ALS)—also referred to as motor neurone disease (MND), Charcot disease, and, in the United States, Lou Gehrig‘s disease—is a neurodegenerative disease with various causes. It is characterised by muscle spasticity, […]