February 2015

Monthly Archives

  • How marketers run Las Vegas

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    Marketers run Las Vegas.

    No doubt about that but sis you know that Casinos are very well segmented based on their location ?

    Well the main casinos that we hear and see in movies work in drawing in tourists and gamblers to the mega resorts. With gambling, bars, shows and entertainment they continue to be the main draw and located very close to the read called the strip. This road actually sits outside the Las Vegas City Limits and is called Paradise City. The casinos are also well segmented in terms of rooms.  MGM for example has the Mandalay Bay, the Delano and the Luxor which is in the decreasing order of high rollers. As the hotels also double up as convention centres, they cater well to the cater hierarchy, trust you get my drift.