Yearly Archives

  • How well do Organizations know their customers ?


    Well that seems to be the burning question of the month.

    How much do organizations know about customers ? When I asked this question on my blog post on Desi Brand Strategy the response was interesting. Some people wrote in about their experiences with other service providers. The impression I got was that most brands decided to ignore their customers. A good example that a young lady spoke about was how PVR cinemas had continued to ignore her despite being a loyal customer.

  • Three things that we can learn from the ALS Ice Bucket Challenge ?


    I call it the “Gangnam Style” of healthcare. Whether on Facebook or on You Tube the one phenomenon you cant get away from is the ALS Ice Bucket Challenge. ALS or Amyotrophic lateral sclerosis (ALS)—also referred to as motor neurone disease (MND), Charcot disease, and, in the United States, Lou Gehrig‘s disease—is a neurodegenerative disease with various causes. It is characterised by muscle spasticity, […]

  • Be Selfish….


    Over the past 8 years I have always wondered what would be the right approach for a new toastmaster to get the best out of the movement. Initially the question was more introspective in nature as I was a new toastmaster myself. But ever since District 82 found me suitable to be become an officer, […]